Build vs. Buy: How to Know When You Should Build Custom Software Over Canned Solutions

As a CEO, balancing your company’s immediate needs with its long-term growth is both paramount and challenging – especially if your business is a startup. Challenging questions arise, such as whether you should invest aggressively in long-term initiatives or take the less expensive and more conservative approach. The “build versus buy” decision, for example, is a significant one that many companies face when addressing their software needs.