How Urban Outfitters trades on moral outrage

Moral outrage is almost always on sale at Urban Outfitters, and the coolest clothing company at suburban high schools in, say, 2007, had a super blowout today. The release of a blood-red-stained Kent State sweatshirt wasn't really surprising, as horrifically offensive as it was. It's just the latest in the clothier's line of insensitive products apparently aimed at generating buzz to boost visibility. These clothes aren't really meant to be purchased and worn; they are marketing tools.