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Social media is emerging as an unstoppable force.  According to one report, approximately 1.73 billion people – or 25% of the world’s population – are now social network users, and most large global companies have established active Twitter, Facebook and YouTube accounts.   Some banks and other financial services firms originally tried to block or curtail the use of social media, but it is becoming increasingly clear that it is better to manage social media effectively than to try to st...
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