Waiting for 'Don't Walk' Signs Is More Fun When the Stick Figure Dances

At first glance it seems like just another fun art project, but this dancing traffic light can actually vastly improve safety wherever it's installed. Because people waiting for a 'don't walk' sign to change to 'walk' are far more likely to stick it out when they're distracted and entertained, rather than just try and walk through a red light when they tire of waiting.