Forbes -
23 Sep 2014 17:05

Bad news for you: Most of your online customers will abandon their cart, and not complete the sale. They will navigate away from your site, away from the shopping cart, and never complete the process. The primary culprit for shopping cart abandonment is the checkout process. If you could improve your checkout process, you can improve your sales by a huge margin. How much money is lost due to shopping cart abandonment? The shopping cart abandonment rates are appalling. Some studies (I.e., Rejoi...
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