A Proven Approach To Making Giant Leaps Forward In Innovation

When thinking about innovation, companies often focus efforts on incremental improvements. While continual betterment makes sense to a certain degree, it doesn’t paint a full picture of what’s actually happening, and it certainly doesn’t protect behemoths from being overthrown by their scrappy startup counterparts. Instead, we all need to be thinking of step-function gains, which become game-changers. Blockbuster didn’t lose because its stores carried 100,000 or 150,000 copies – that i...