Act-On goes mobile -- and old-school -- hooking in phone calls to marketing automation

Marketing automation platform Act-On and IfByPhone announced a partnership today that integrates IfByPhone’s call tracking with Act-On’s technology, helping marketers add good old fashioned phone calls to their digital marketing metrics. But that’s not as old-school as it seems, IfByPhone’s VP of partnerships says. In fact, it’s a direct result of new-school marketing. "Search inquiries and […]