American Eagle Outfitters: Why Omni-Channel Was An Inevitable Move

The gradual customer shift from store to online shopping has already begun as foot traffic has declined by 5% year over year in almost every month during the last couple of years, but e-commerce sales have grown by 15% year over year every quarter. This transition appears to be a permanent one and hence, it clearly explains why U.S. retailers are in dire need of a solution.