Mobile marketing automation leader Appboy scores $15M to increase app & game engagement

The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution Appboy. For CEO Mark Ghermezian, that’s a significant shift. “A huge portion of the new mobile marketers never grew up on the web; some barely know what cookies are,” he told […]