Localytics' new Profiles integrates in-app data into your total marketing -- and customer journey -- ecosystem

Once upon a time we added digital to stone age marketing methods, and all the data we collected was siloed, separate, and hard to integrate into our Flintstones-era TV numbers, our snail mailer response rates, and our dead-tree magazine ads. Now, the challenge is integrating data from your mobile app users -- who are increasingly […]