5 Ways Facebook Geo-Targeting Will Change Your Life

Marketers have long been challenged to reach consumers near the point of purchase decision, particularly when those decisions are made impulsively like quick-service restaurants and certain other bricks and mortar retailers.  In fact, QSRs long fought to have presence within a 3-mile radius of their stores, often limited to reaching prospects in their cars with billboards and local radio.  With technology, media channels have proliferated dramatically but the ability to target a message to a v...