How to Get the Most Out of Your Promoted Tweets

Twitter's Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It's affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars. But with more than 271 million Twitter users worldwide, countless competitors and only 140 characters to convey your message, how exactly does a business make the most out of Promoted Tweets...