Chinese Brands Have Begun Their Assault On The American Market. Believe It.

Mark 2014 as the year the tide started to turn. The brand value tide. This year, we see a lot of talk devoted to the just-released fact from the Interbrand’s Best Global Brands report that both Apple and Google's brands exceed 100 billion dollars in value, marking the first time any company, let alone two, has cracked that barrier. However, the role of technology in our economy has not been news for a long time. Even so, the fact that another tech company, China’s Huawei Technologies Co.,...