Independence Day 2 Is Missing The Most Obvious Marketing Opportunity Ever

Imagine yourself in the future. It's 2016. It's summer, Fourth of July is just around the corner with its promise of fireworks and a long lazy weekend. Maybe a friend asks you, "What are you going to do for Independence Day?" Where once you may have grinned and smiled, "I'm hitting Independence Day 2 opening weekend," that is no longer possible. Independence Day 2, a movie you might think demands to open on the big movie-going holiday that it is named for will no longer debut on July 4th weekend...