Is it dubious to believe that long-term food giant McDonald's is set to part ways with their infamous catch phrase, "I'm Lovin' It"? The Wall Street Journal reports that the chain plans to launch its' new slogan "Lovin' Beats Hatin'" in January 2015. Since "I'm Lovin' It" was introduced in 2003 as a company incentive to produce a universal, worldwide tagline, it has become a marketing phenomenon set in place for the last 11 years. Like other hugely successful chains, McDonald's has in fact chang...
Is it dubious to believe that long-term food giant McDonald's is set to part ways with their infamous catch phrase, "I'm Lovin' It"? The Wall Street Journal reports that the chain plans to launch its' new slogan "Lovin' Beats Hatin'" in January 2015. Since "I'm Lovin' It" was introduced in 2003 as a company incentive to produce a universal, worldwide tagline, it has become a marketing phenomenon set in place for the last 11 years. Like other hugely successful chains, McDonald's has in fact chang...
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