HYPEBEAST Road Trips Amsterdam: The Mighty Patta Crew Tell Their Story

Patta is arguably Holland's greatest street export. 2014 marked the 10th anniversary of the fabled retailer and brand. Counting friends far and wide, the brand architects of Edson, Gee, and Masta Lee possess one of the street and sneaker world's most interesting and organic stories. In the pre-Internet era, the landscape for footwear was much different and regionally exclusive. Attaining European-only offerings lacked the convenience of one-click online shopping and necessitated a physical prese...