In gobbling up Sapient, Publicis bulks up for the digital era of giants

Today’s announcement that the Paris-based Publicis Group is buying the Boston-based interactive services agency Sapient is a sign that the giants are suiting up for the next era of interactive advertising and marketing. Publicis announced it is putting down $3.7 billion in cash for the nearly 25-year-old Sapient. A new platform — called Publicis.Sapient — […]