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Foreign Brands Covet Brazil's Hot Fashion Market

The Business of Fashion - 9 Nov 2014 10:43
Foreign Brands Covet Brazil's Hot Fashion Market SAO PAULO, Brazil -- Even before the models in towering heels and slinky little numbers had left the catwalk, audience members were out of their seats and frantically elbowing their way toward a pop-up boutique set up at the top of the runway. Just minutes after the conclusion of an extravagant show unveiling a capsule collection by Versace for Brazilian fast-fashion retailer Riachuelo, the cash registers were hopping. Despite its sputtering economy, Brazil continues to be a prized target market...
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