Jewelry Label EFFRA London Launches Webstore with the Home Collection

Blurring the past and present through the fusion of contemporary design with antiquated sensibilities, EFFRA London redefines what it means to be a modern-day jewelry maker. Validated by the likes of singer and model Rosie Lowe and DJ Jon Rust among others, the budding brand draws most of its immediate inspiration from the cutting edge cultures of London's music and art scenes. However, for the brand's inaugural webstore release it looks to seafaring tradition with the Home collection. It is sai...