One hour into the Singles Day sale, Jack Ma’s Alibaba had already sold $2 billion worth of merchandise. By the end of the 24-hour promotion, the Chinese retailer had exceeded expectations by generating more than $9 billion, a record for a single 24-hour period. That’s more than the combined online revenue from last year’s Black Friday and Cyber Monday, the top two shopping holidays here in the U.S.
One hour into the Singles Day sale, Jack Ma’s Alibaba had already sold $2 billion worth of merchandise. By the end of the 24-hour promotion, the Chinese retailer had exceeded expectations by generating more than $9 billion, a record for a single 24-hour period. That’s more than the combined online revenue from last year’s Black Friday and Cyber Monday, the top two shopping holidays here in the U.S.
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