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Keurig's distribution deals with some of the major coffee and retail brands during the third and fourth quarter, coupled with new product launches, helped the company to strengthen its dominance in the industry. In August, the Vermont based brewer specialist released its most awaited product of the year: Keurig 2.0. Moreover, the company added some retail and supermarket chains, such as Meijer and Supervalu, to its huge list of licensed brands.
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