Activision Blizzard has set its sights on the Middle East as a potential area for future growth of the company's video game business. Speaking in Abu Dhabi today, CEO Bobby Kotick laid out his vision for how the Call of Duty and World of Warcraft megapublisher could potentially grow even larger. As reported by The Wall Street Journal, Kotick said gamers in the Middle East are "wealthy" and "educated." They are more likely to embrace gaming over more traditional forms of media, Kotick said during...
Activision Blizzard has set its sights on the Middle East as a potential area for future growth of the company's video game business. Speaking in Abu Dhabi today, CEO Bobby Kotick laid out his vision for how the Call of Duty and World of Warcraft megapublisher could potentially grow even larger. As reported by The Wall Street Journal, Kotick said gamers in the Middle East are "wealthy" and "educated." They are more likely to embrace gaming over more traditional forms of media, Kotick said during...
Share this Article
Recommended