Three Reasons Marketers Need Big Data Platforms During The Holidays

Black Friday and Cyber Monday are officially less than a week away. Retailers are scrambling, holiday hours are about to go into place, shoppers are setting their alarm clocks, things are about to get real – and there's some serious cash on the table to be had by the brands and shops who appeal most to their customer. And, while the collection and usage of big data by marketing and customer service teams has become, more often than not, a "need to have," professionals across the country are wa...