Black Friday, once the crucial kickoff to the holiday shopping season, is losing its power. In-person sales are down. Holiday traditions are down — last year fewer people said they would celebrate Thanksgiving than in 2012, and fewer planned to watch the annual Macy’s parade. And for many of us, marketing budgets are down. Black Friday sales dropped 13% last year, and one Walmart executive joked that the new Black Friday should simply be called “November.”
The End Of Black Friday? Not For Kraft, Barnes & Noble And Others Who Know What Works
Forbes - 25 Nov 2014 20:06
Black Friday, once the crucial kickoff to the holiday shopping season, is losing its power. In-person sales are down. Holiday traditions are down — last year fewer people said they would celebrate Thanksgiving than in 2012, and fewer planned to watch the annual Macy’s parade. And for many of us, marketing budgets are down. Black Friday sales dropped 13% last year, and one Walmart executive joked that the new Black Friday should simply be called “November.”
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