Why GM Must Revive Cadillac

The U.S. based auto maker has been working hard to revitalize its premium car brand Cadillac. Reviving sales of Cadillac can help GM reach a pre-tax margin of 10%, nearly 2 percentage points higher than its current pre-tax margin of just under 8%. For a while, it looked like GM might achieve its targets. However, Cadillac's sales growth ran out of momentum towards the end of 2013. In the first ten months of 2014, Cadillac sales fell by more than 9.5% in the U.S. Even though Cadillac has introduc...