Why You Want IP For Your Startup

If you want to build a successful startup, you need intellectual property. That’s right, I said IP, not app – the dreaded buzzword that’s taken over all of our lives. Driving directions, coupons, magic 8 balls...? We can’t live without them, but do we need to start a business with them? The answer is no. If you’re an entrepreneur and you want to attract smart money, you need to acquire IP in order to be successful in this effervescent app startup world.