Korea-based design firm THE_SYSTEM LAB has unveiled its design for Paul Smith's first Asian flagship store in Seoul. Located in the Gangnam district, a trading center for luxury brands, Paul Smith was just the latest high-end fashion imprint to make its mark on area. The architecture of the flagship store was designed to leave a lasting impression on the local urban environment with its highly unique shape, but it was also intended to create different stories depending on the individual's perspe...
Korea-based design firm THE_SYSTEM LAB has unveiled its design for Paul Smith's first Asian flagship store in Seoul. Located in the Gangnam district, a trading center for luxury brands, Paul Smith was just the latest high-end fashion imprint to make its mark on area. The architecture of the flagship store was designed to leave a lasting impression on the local urban environment with its highly unique shape, but it was also intended to create different stories depending on the individual's perspe...
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