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Here's Why Changing Market Dynamics Should Worry Alibaba's Investors The Chinese online shopping market can be broken down into consumer-to-consumer (C2C) and business-to-consumer (B2C) segments. While C2C sales comprised for around 60% of the market in 2013, its share is expected to drop to 40% by 2017 due to faster growth in the emerging B2C segment. Alibaba?s competitive position is more solid in the C2C market with 95% market share, as compared to a much lesser 57% market share in the B2C segment. Hence, even considering that its market share stays constant i...
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