Ford Betting On China To Revive The Lincoln Brand

It seems unlikely that Lincoln's edge over current leaders in the Chinese luxury car market will come from the quality of its products. However, the company is trying a new strategy. The company opened three new dealerships for the brand earlier this month in China. The dealerships were developed through careful study of luxury hotels and high-end retailers in the country. The company hopes that by bringing a luxury experience to the purchasing process it can persuade buyers to spend on its prod...