CallFire acquires FireText, planting its enterprise SMS flag in the UK and Europe

CallFire, a Santa Monica-based mobile marketing and customer communication platform for the enterprise, is expanding its footprint into the UK and Europe via the acquisition of FireText. Both companies are in the hot B2C cloud-based SMS and voice messaging category that is rapidly growing in importance as consumers shift their Web browsing, content consumption, and online shopping behavior to mobile. Terms of the deal were not disclosed. FireText […]