The term "customer experience" or CX is very much in vogue these days. It is at or near the top of everyone's mind who works and plays in the world of marketing. Or at least it better be for CX will undoubtedly be the one thing that makes or breaks a brand over the next 3, 5, 7 years and beyond.
Consumers Get Bah Humbug In Store Customer Experience During The Holidays - Study
Forbes - 4 Dec 2014 20:10
The term "customer experience" or CX is very much in vogue these days. It is at or near the top of everyone's mind who works and plays in the world of marketing. Or at least it better be for CX will undoubtedly be the one thing that makes or breaks a brand over the next 3, 5, 7 years and beyond.
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