New York Mag -
8 Dec 2014 04:00

Lakh Lakh Today’s enterprising chefs have a multitude of ways to crack the competitive culinary market—a food truck, for instance, or a Smorgasburg stand, or a stall in one of the ever-proliferating food courts. And then there’s the trusty pop-up, the occasional meal staged in a borrowed setting and designed to road-test a concept or lure investors for future permanent locations. The chief attraction of the pop-up is its limited availability, with the promise of an ephemeral taste of one...
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