Persuasion psychology and behavior modification aren't new fields. Robert Cialdini wrote the first definitive book on the topic more than 30 years ago, and Influence: The Psychology of Persuasion continues as a best-selling business book even today.
Persuasion psychology and behavior modification aren't new fields. Robert Cialdini wrote the first definitive book on the topic more than 30 years ago, and Influence: The Psychology of Persuasion continues as a best-selling business book even today.
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