Your Startup Dilemma: Nobody Ever Got Fired for Buying IBM

When you’re a hot technology startup making your case to prospective customers, you’ve got bigger companies beat hands-down in many compelling ways. You’ve got the agility to move quickly and flexibly to address customers’ needs. You attract some of the best fresh talent and funding to fuel innovation. And the technology solution you provide is light-years ahead of anything those large, lumbering competitors can hope to offer. However, there’s only one thing big companies have that you...