Why would Jon Lester choose the Cubs?

Jon Lester could have gone to teams with a recent history of success. Why did he choose a last-place team? Jon Lester, after signing with the Cubs, had some thoughts to share. From Jeff Passan at Yahoo!: "The thing I liked about 'em is it wasn't forced and wasn't a sales pitch," Lester said after his meeting with the Cubs. "It was like, 'This is what we can do.' This is what we can do, they said, with "We" being the Chicago Cubs. The Cubs sat down and presented poster boards and PowerPoint slide...