By Tim Calkins and Derek D. Rucker. Calkins is a clinical professor of marketing at the Kellogg School of Management at Northwestern University. He teaches several marketing classes, including marketing strategy and bio-medical marketing. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management at Northwestern University, where he teaches advertising strategy. To learn more about the Kellogg School Super Bowl Ad Review, visit he...
By Tim Calkins and Derek D. Rucker. Calkins is a clinical professor of marketing at the Kellogg School of Management at Northwestern University. He teaches several marketing classes, including marketing strategy and bio-medical marketing. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management at Northwestern University, where he teaches advertising strategy. To learn more about the Kellogg School Super Bowl Ad Review, visit he...
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