Yassine Saidi of PUMA & Andrew Rogers of McQ Talk PUMA x McQ and the Transition of Designer Footwear Collaborations

As the line between the sportswear and high fashion brands continues to fade, striking the balance between the integrity of creating high-performance pieces while hitting up-market aesthetic demands has become an increasingly important point of discussion. Here, Andrew Rogers of McQ and Yassine Saidi of PUMA discuss the collaborative line with PUMA while weighing in on the shifts occurring between the two traditionally separate worlds. "PUMA approached the design from a technical, performance-fo...