Ralph Lauren's New Polo For Women Shows That It Is Now Moving With The Times

The appeal of Ralph Lauren as a luxury brand is now somewhat limited to those who are newly rich or aspire to be rich, and whose idea of luxury is the same as that of the baby boomer demographic. However, the idea of luxury for those already rich has shifted. Instead of Ralph Lauren, the merchants of choice for their dreams are now Kate Spade and Tory Burch. The plans to accelerate the development of the Polo brand might be an admission that Ralph Lauren?s management is becoming wise to these ch...