Oracle's purchase of Datalogix is a huge data play -- and a big punch back at Adobe

Feature:Oracle‘s announcement last week of an agreement to buy Datalogix, a company that collects information from retailers and shares it with big advertising partners, is the latest in Oracle’s effort to assert itself as the leading vendor for marketers. Oracle did not announce terms of the deal, but industry analyst Brian Wieser of Pivotal Research estimated it […]