In the era of the "connected self" we often lose sight of living in the moment. As a result, Nike is celebrating thousands of athletes across the United States and Canada that remained focused on a healthy life whilst consistantly tracking their progression through the Nike+ app. In a campaign dubbed Your Year with Nike+ the athletic brand teamed with French illustrator McBess to create a personalized one-minute animated film for over 100,000 members using location, weather and activity specific...
Nike+ Delivers Over 100,000 Personalized Films Highlighting Each User's Activity in 2014
Hypebeast - 30 Dec 2014 19:19
In the era of the "connected self" we often lose sight of living in the moment. As a result, Nike is celebrating thousands of athletes across the United States and Canada that remained focused on a healthy life whilst consistantly tracking their progression through the Nike+ app. In a campaign dubbed Your Year with Nike+ the athletic brand teamed with French illustrator McBess to create a personalized one-minute animated film for over 100,000 members using location, weather and activity specific...
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