McDonald's Opens New Healthy Cafe "The Corner" as Part of $1 Billion Remodelling Strategy

The golden arches may be recognized across the world, but McDonald's still has larger ambitions for its brand - namely, moving it upmarket. The push for a more discerning clientele starts with a new experimental restaurant called The Corner, located in a suburb of Sydney, Australia. Part of McDonald's $1 billion rebranding strategy, The Corner has been designed from the ground up as a modern cafe, devoid of patent McDonald's branding. In fact, the only sign that nods to the franchise is the tiny...