Hypebeast -
31 Dec 2014 19:45

With his latest announcement of partnering up with Reebok, Kendrick Lamar sets his sights on doing more than just talk about the brand's footwear, but rather looks to the partnership for expanding his positive message to a larger audience. Bringing cameras into his hometown of Compton, in the Anthony Mandler-directed short film, Lamar shed light on the talent and potential in his neighbourhood with a goal of inspiring communities from all over the world. We caught up with K.Dot during his appear...
Share this Article