The Delirious Happiness of Free Market Choice

In 2007, Malcolm Gladwell, author of "Blink" and "The Tipping Point," gave a TED talk on psychophysicist Howard Moskowitz. According to Gladwell, Moskowitz has "done as much to make Americans happy as perhaps anyone over the last twenty years." His work and subsequent fame was in the food science industry, but his findings have ramifications for almost every aspect of life.