Costco Debuts Well With Alibaba In China, But Can It Sustain This Performance?

Recently, the Chinese e-commerce behemoth reported that Costco generated $3.5 million in revenues on November 11, during Alibaba Group's 11.11 shopping festival. What makes this figure look even more pleasing is the fact that Costco launched only a limited variety of merchandise in the market, and was still able to garner significant customer attention. Overall, the warehouse retailer clocked up $6.4 million in revenues during the first month of its e-commerce operations.