In the recent years toy manufacturer LEGO has grown into a "profit-generating, design-driven miracle built around premium, intuitive, highly covetable hardware" that seemingly no one can get enough of, largely due its secretive and innovative Future Lab R&D team which continues to push the boundaries of technologically enhanced "play experiences" for children around the world. As a result it has reported a remarkable $237 million USD in first half profits, and briefly overtook Mattel as the worl...
In the recent years toy manufacturer LEGO has grown into a "profit-generating, design-driven miracle built around premium, intuitive, highly covetable hardware" that seemingly no one can get enough of, largely due its secretive and innovative Future Lab R&D team which continues to push the boundaries of technologically enhanced "play experiences" for children around the world. As a result it has reported a remarkable $237 million USD in first half profits, and briefly overtook Mattel as the worl...
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