Daimler AG: The Year That Was And Looking Ahead

The company lost its lead in the U.S. to BMW last year, despite record sales, and will look to draw high growth from its single largest market going forward. One of the other key ploys for Mercedes to boost margin growth in the long term could be by expanding its production footprint, especially in low-cost countries and countries with a fast growing luxury vehicle market, so that the cars could be built near the end customers.