Dr. Pepper Snapple Follows Coca-Cola Into The At-Home Carbonation Market

Unlike Coca-Cola and PepsiCo, Dr. Pepper doesn't posses as much control over shipments to ensure optimum store and shelf placement, somewhat hampering its reach and availability. As most of the beverage purchases are impulse buys, proximity to the end consumer is crucial. By partnering with Keurig, Dr. Pepper will enter the at-home carbonation market, and could also see a rise in sales of concentrates, given Keurig's extensive reach and strong customer base in the U.S.