T-Mobile Can't Afford to Keep Doing This Whole "Uncarrier" Thing

T-Mobile and its "Uncarrier" strategy are great. Selling people reasonable phone plans without locking them into ridiculous contracts is fantastic and consumer friendly. Unfortunately, good ideas don't always make good business sense. The head of T-Mobile's parent company said as much in a recent interview; T-Mobile literally can't afford to keep this "Uncarrier" bit up.