Over the past five years or so, skateboarding has seen its best underground companies ascend to mainstream popularity. Now also for the first time, European brands - Pontus Alv's Polar, Paul Shier's Isle, etc. - are as popular stateside as they are in their home countries, making for an interestingly open playing field. Vivien Feil started Magenta Skateboards in 2010, immediately surprising audiences with its holistic approach to street skating; the rhetoric in Magenta videos, the visual element...
Over the past five years or so, skateboarding has seen its best underground companies ascend to mainstream popularity. Now also for the first time, European brands - Pontus Alv's Polar, Paul Shier's Isle, etc. - are as popular stateside as they are in their home countries, making for an interestingly open playing field. Vivien Feil started Magenta Skateboards in 2010, immediately surprising audiences with its holistic approach to street skating; the rhetoric in Magenta videos, the visual element...
Share this Article
Recommended