Yahoo Earnings Preview: Mobile Ads And Monetization Of Content In Focus

In this earnings announcement, we believe that company will continue to report little or no improvement in revenue growth from organic business. However, the BrightRoll acquisition will boost display revenues. Additionally, we continue to closely monitor the search and display ads divisions for growth in revenues from the mobile segment as the company continues to push for more services in this domain. Furthermore, we expect the company to disclose how it plans to use the cash from the Alibaba l...